Insights
Insights aggregate scattered responses into stats and charts, helping you grasp the big picture without scrolling through records one by one.
Common metrics and charts
- Completion rate: The ratio of started to completed submissions, reflecting drop-off.
- Submission volume: Total responses and their trend over time.
- Question-level distribution: For choice questions, the share and distribution of each option.
- Source distribution: Combined with UTM Source Tracking, compare response volume across channels.
Conversion funnel
The funnel tracks one visit (session) through five stages: Viewed → Started → Submitted → Report viewed → CTA clicked. How each stage is counted:
| Stage | Counted when |
|---|---|
| Viewed | The quiz page actually opens in a browser (crawlers and admin previews excluded) |
| Started | The respondent answers any question for the first time (not just clicking “start”) |
| Submitted | The submission succeeds |
| Report viewed | The report finishes generating while the respondent is on the result page |
| CTA clicked | The respondent clicks the CTA button at the bottom of the report |
The percentage next to each stage is the conversion rate relative to the previous stage, so you can see exactly where the drop happens.
Top 10 drop-off points
Among sessions that didn’t submit but answered at least one question, grouped by the last question they answered — questions with high counts are where people give up: too hard, too sensitive, or the next one scared them off. Visitors who left without answering anything aren’t listed here; they show up in the Viewed → Started decline.
Conversion by source
Grouped by the source tag on the link (?from=, generated by Source Tracking or Embed), comparing viewed/started/submitted counts and completion rate per source; sources coming from website embeds carry an Embed tag.
The funnel counts sessions since the feature launched; earlier historical submissions are not backfilled, so “total submissions” may initially exceed the funnel’s submitted count. They converge over time.
Suggestions
- Use the conversion funnel to locate where the drop happens: many views but few starts points to the landing page or the first question; many starts but few submissions — check the top drop-off questions.
- Use option distribution to understand respondents’ overall tendencies.
- Combine time trends with conversion by source to evaluate each channel’s campaigns.
Insights show “group trends.” To dig into a specific response, go to Response Records; for individual assessment conclusions, go to Reports.