Insights

Insights aggregate scattered responses into stats and charts, helping you grasp the big picture without scrolling through records one by one.

Common metrics and charts

• Completion rate: The ratio of started to completed submissions, reflecting drop-off.
• Submission volume: Total responses and their trend over time.
• Question-level distribution: For choice questions, the share and distribution of each option.
• Source distribution: Combined with UTM Source Tracking, compare response volume across channels.

Suggestions

• Use completion rate to find where respondents tend to drop off, and optimize the number or order of questions.
• Use option distribution to understand respondents’ overall tendencies.
• Combine with time trends to evaluate the effect of a campaign.