UTM Source Tracking
When you distribute the same quiz across multiple channels, UTM source tracking helps you tell where each response came from, so you can evaluate each channel’s effectiveness.
What is UTM
UTM is a set of parameters appended to a link to label its traffic source. Common ones include:
- Source: e.g.
wechat,weibo,email. - Medium: e.g.
social,banner,qrcode. - Campaign: the name of this campaign, e.g.
spring-launch.
How to use it
In the target quiz, open Share → Source tracking, generate UTM-tagged links for different channels, then distribute each link to its channel.
Viewing source data
When respondents submit via a UTM-tagged link, the source is recorded with the response. You can distinguish and analyze by source in Response Records and Insights.
Using clear, consistent naming for each channel (e.g. all lowercase, hyphen-separated) keeps your later analysis tidy.
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