Promotion Kit
Once the quiz is built, the slow part usually isn't technical — it's writing the copy to go with it. The Promotion Kit, under Share → Promotion Kit, hands you ready-to-paste material.
What's in it
| Section | Contents |
|---|---|
| Social posts | Three angles: a curiosity hook, the result types, and a challenge to your audience |
| Email to your list | A subject line and an email body |
| Bio / profile link | One line for your social profile |
Copy is generated in this quiz's language, so there's nothing to translate. The three posts differ on purpose — the same quiz posted to different platforms shouldn't use the same sentence.
Every link is tracked
Each piece of copy carries its own UTM-tagged link. Post the three variants to three platforms and, with no extra work, the source breakdown in Insights tells you which channel actually produced submissions.
To build finer-grained source parameters by hand, see UTM source tracking.
Result sharing
Share → Link has a Result sharing switch. With it on:
- Share buttons appear on the result page.
- Shared links carry an automatically generated personalized result card.
Turning this off also disables the public share summary — people opening a shared link will not see a result summary.
Search engine indexing
Off by default. Turn it on only for quizzes you genuinely want people to find through search. It then:
- Adds the quiz to your sitemap.
- Lets Google index it.
- Lists the questions on the landing page so there's real content to index.
Leave it off for drafts, tests, and quizzes meant for a specific audience.
Two situations make it nearly pointless, and you'll be told about both:
- The quiz has no description — search engines show nothing under the title, and a title-only page rarely gets indexed. Add one on the edit page.
- The landing page is off — the quiz opens straight into questions, leaving search engines almost nothing to read. Turn the landing page back on in the editor.
UTM Source Tracking
UTM source tracking labels where each response came from so you can compare channels. What the parameters mean, how to build a tagged link per channel, and where the numbers show up.
Overview
Every response lands in the dashboard: browse individual records, read aggregated insights, generate reports with AI evaluation, and export the data — plus how all of this differs from Leads.